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- <text id=90TT0601>
- <title>
- Mar. 05, 1990: Died:Malcolm S. Forbes
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1990
- Mar. 05, 1990 Gossip
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- MILESTONES, Page 69
- </hdr>
- <body>
- <p> DIED. Malcolm S. Forbes, 70, flamboyant publisher and high
- priest of conspicuous consumption; of a heart attack; in Far
- Hills, N.J. A son of the man who founded semimonthly Forbes
- ("The Capitalist Tool") in 1917, Forbes was a World War II hero
- who took over the privately owned family business in 1964. His
- brash magazine thrived, partly on account of his talent for
- wooing advertisers with lavish parties, ballooning expeditions
- and trips on his megayacht Highlander. Forbes' net worth--never disclosed in his magazine's annual list of the 400
- richest Americans--was between $400 million and $1 billion.
- The collector of motorcycles and Faberge eggs caused a
- controversy with his $2 million 70th birthday bash in Tangiers
- last August. The fuss never bothered Forbes, who said he got
- where he was "through sheer ability (spelled
- i-n-h-e-r-i-t-a-n-c-e)."
- </p>
-
- </body>
- </article>
- </text>
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